Unlocking Growth in the Heart of Wales: Alchemy Business Finance and CDW Financial Specialists Deliver £200,000 Asset Finance Deal for Forestry Firm in Under a Week

27th August, 2025 | Introducers / Brokers

In a shining example of how collaboration between specialist finance firms and professional brokers can unlock opportunity for forestry businesses, Alchemy Business Finance Ltd has completed a £200,000 asset finance deal for a well-established forestry business in Wales — all within a week from application to payout.

The client, a family-run forestry company that manages commercial woodland and contracts across Wales, approached the broker Chris Wilkinson of CDW Financial Specialists Ltd with a need for fast, flexible funding. The business was poised to acquire a vital piece of high-spec forestry equipment that would allow them to take on a long-term contract — but as is often the case in rural industries, time was of the essence.

A Tight Deadline and a High-Stakes Project

The company had just secured a significant new contract that would require immediate access to machinery. Without fast funding, the opportunity could have slipped away, costing the business both revenue and reputation. What made the deal even more complex was the structure of the client’s existing commitments, the type of equipment to be financed, and the tight deadline set by the machinery supplier.

Enter Chris Wilkinson, Director of CDW Financial Specialists Ltd, who quickly recognised that traditional lenders might not be able to deliver the level of flexibility or speed the client required. Chris turned to Alchemy Business Finance — a funding partner known for its ability to take a real-world view of asset-backed funding in the agricultural and land-based sectors.

Alchemy’s Common-Sense Approach

Within hours of receiving the introduction, the Alchemy underwriting team began assessing the deal. True to form, Alchemy took a pragmatic approach, focusing on the strength of the asset, the track record of the client, and the commercial logic behind the deal. No unnecessary red tape, no waiting for weeks of back-and-forth documentation — just a focused effort to understand the need and structure a solution.

Within three business days, the deal was fully agreed and signed off. The funds were released within 24 hours of contract signing, allowing the forestry business to collect and deploy the equipment on schedule — safeguarding their contract and securing future income.

Fast Payouts for Brokers, Too

True to their commitment to brokers, Alchemy ensured that CDW Financial Specialists Ltd received their commission within 48 hours of the client’s deal completing.

This seamless process was made possible not just by Alchemy’s speed and flexibility, but by the professional handling of the transaction by Chris Wilkinson, who ensured that all relevant client information and documentation was presented clearly and thoroughly. His proactive approach was key to getting the deal structured and over the line so efficiently.

“Chris really understands what is needed to make a decision,” said a Dean Pollen Alchemy’s Managing Director. “The way he communicated the client’s requirements, supported the credit case, and worked with both parties made this a textbook example of how the broker–funder relationship should work.”

Specialist Support for Land-Based Businesses

For many land-based businesses, access to finance remains a challenge. Conventional lenders often don’t understand the seasonal nature of income, the importance of specialist equipment, or the realities faced by tenant operators and contractors.

Alchemy Business Finance was created to serve exactly these kinds of clients — from forestry and farming to agricultural contractors. With a team that understands life beyond the city, they offer a common-sense approach to funding, even for those with limited financial history or past credit issues.

Partnering with Brokers Who Get It

Alchemy’s introducer model is simple and effective. Brokers can refer deals without taking on complex compliance or packaging responsibilities. Alchemy handles everything from eligibility to payout, allowing brokers to focus on building client relationships — and get paid promptly for it.

For Chris Wilkinson and CDW Financial Specialists Ltd, this deal was a reminder of the value that specialist funders can bring to clients who need more than just a yes or no.

“It was a pleasure to work with Alchemy on this one,” said Chris. “Their ability to move quickly, think practically, and get the job done made all the difference for my client.”

Want to know more about introducing agricultural asset finance to your portfolio?
Get in touch with Alchemy Business Finance Ltd via www.abfltd.co.uk or reach out directly to discuss your next opportunity.

PR Contact: Colin Gallimore colin.gallimore@abfltd.co.uk 07825 778370

Have questions, wish to apply, need help, please get in touch.

Finance is only available to agricultural businesses based in England, Scotland and Wales